75 Years of Snoopy & Peanuts

As Snoopy and the Peanuts gang mark their 75th anniversary in 2025, we at Gloverall are celebrating alongside them—ahead of our 75th milestone in 2026. Like Gloverall’s duffle coat, Snoopy and Peanuts have remained enduring icons, evolving from humble beginnings into symbols of warmth, nostalgia, and adventure. The shared legacy of classic design, storytelling, and cultural influence makes this anniversary especially significant, particularly given Snoopy’s connection to British popular culture, students, academics, and even the armed forces.

Snoopy’s ties to the military-run deep—his Flying Ace persona channels the daring spirit of wartime pilots, and he has long been an unofficial mascot in the British Armed Forces, appearing on aircraft nose art, morale patches, and squadron insignias. Likewise, the Gloverall duffle coat, adapted initially from WWII military surplus, has a storied military heritage of its own. Over the years, it has become a wardrobe essential for students, explorers, and creatives, making it a true British outerwear icon. From the windswept decks of naval ships to the streets of university towns, Snoopy and the duffle coat have remained steadfast companions to those who value timeless design and adventure.

To mark this moment, we were inspired by an image of Snoopy sitting snugly in the hood of Charlie Brown’s classic duffle coat—a pairing that effortlessly blends nostalgia with timeless style. This image serves as a reminder of how Peanuts and Gloverall share a place in fashion, heritage, and cultural history. As we look ahead to our own 75th anniversary in 2026, we celebrate not just our past but also the enduring influence of Gloverall as a canonised cultural icon who continues to influence design culture today.